Corinth is getting a new identity.
A rebranding initiative for the Cross City is in the works after the local tourism council was awarded a $20,000 Mississippi Hills Area Alliance grant.
“We applied for this grant to help fund a rebranding initiative for the city, so that’s where the entirety of the funds will go,” Visit Corinth Brand Manager Emily Steen told the Daily Corinthian. “The rebrand will consist of creative branding assets and branding strategy, intended to help create an updated identity for the city and community partners, and help draw attention to Corinth as a tourism destination.”
Visit Corinth received one of 13 grants awarded this week by the Hills group. A total of $116,615 was handed out for community projects across North Mississippi.
“We are very excited to have another successful grant round and we look forward to working with each of these organizations on their projects,” said Mississippi Hills Area Alliance Executive Director Mary Cates Williams.
According to the application, Corinth’s grant was awarded for a community rebranding initiative designed to capitalize on the city’s unique cultural heritage.
Tippah County received some funds as well. Ripley Main Street Association was awarded $9,600 to fund Phase II of the Mississippi Hill Country Blues Alley.
Other grant recipients included $5,000 to “Dickens of Christmas” Victorian-Era holiday event in Hernando, $5,000 to the Dancing with the King program in Tupelo and $4,800 for a summer series of four free public performances hosted by the William Faulkner Literary Garden at the Union County Heritage Museum in New Albany.
The amount of $40,000 was also awarded in special project funding, with $20,000 for both the restoration of the Tennessee Williams Home in Columbus and Rust College’s Virtual Ida B. Wells-Barnett Social Justice Distinguished Lecture Series in Holly Springs.
Since the grant program was initiated in 2016, over $1,135,000 in grants and designated special projects has been awarded in area communities.