The Alcorn County Fair returns this year and the highly attended event will get a financial boost from the Corinth Area Convention and Visitors Bureau.
Fair board members Zane Elliott and Tina McGee went before the tourism board Tuesday morning to request support and the fair received what they requested – a $10,000 premium sponsorship plus another $50 motel room night “Heads in Beds” fee for every overnight stay the fair board can prove the visitor stayed overnight in a Corinth motel when the Alcorn County Fair is held Sept. 16, 17 and 18.
Elliot told the tourism board the 10,000 average attendance in years past are mostly local and Crossroads area non-overnight visitors, but a popular professional circuit Steak Cookoff and the state’s largest Cattle Show should bring some overnight visitors to Corinth.
The steak cooking event has had 60 entries in the past, while the Cattle Show will draw participants from a four-state area, said the fair board member.
With the pandemic canceling the 2020 event, the fair board “is trying to get back in the game this year,” said Elliot, as this year’s fair will feature a carnival, but the rodeo will not return.
The $10,000 sponsorship will mostly be used in promotion advertising, he said.
In past years, the fair board requested $10,000 but received $8,000.
Tourism board members agreed a full sponsorship sends a positive signal that Corinth and Alcorn County want to get back to normal with popular events.
“This helps us get the word out that, hey, we are open for business,” said Danny Timmons, tourism board president.
There was much discussion to place a cap on the amount of an additional “Heads in Beds” fee, but Tourism Director Christy Burns reminded board members there was a 30 room night minimum before the money is paid to an event.
Elliott said the community remains positive about the Alcorn County Fair returning in 2021 and many businesses have already shown support through sponsorships.