Corinth Coca-Cola Bottling Works’ performance stood out above approximately 100 distributors or divisions across the United States to win the 2017 Market Street Challenge.
“This is an honor. It’s based on performance in the marketplace throughout the year. It’s very competitive,” said Ken Williams, chief operating officer and vice president, Corinth Coca-Cola Bottling Works.
According to information obtained from cocacolaunited.com, The Market Street Challenge Award was launched in November 2015 and is “a healthy and unifying competition of every Coca-Cola bottler in the U.S. strategically designed to promote executional excellence and continuous improvement in local Coca-Cola markets.”
Improvement is measured from a baseline through market audits in five categories: beverage portfolio availability, customer growth, expanded retail space, cold drink equipment and in-store activation.
Williams explained that from the audits, nine finalists are chosen. Those nine finalists then travel to Atlanta, Ga., which is the Coca-Cola Company corporate headquarters, and each finalist makes a presentation. In the end, the finalists themselves vote on the ultimate winner.
“We were very surprised, honored and thrilled that we were able to win,” said Williams.
He also said there has been a notable response from other Coca-Cola bottlers.
“It’s been overwhelming, the response we have gotten from our fellow bottlers across the nation ... the calls, letters and wishes of congratulations to us for winning this challenge,” said Williams.
Corinth Coca-Cola Bottling Works is only the second recipient of the national honor and will display the prestigious Tiffany-designed trophy and specially commissioned Steve Penley painting until next year’s challenge.