Their call for more awareness about the dreaded disease can be found on the back of a T-shirt.
Pink Chics – the two-woman Relay for Life team of Kristy Knight and Lisa Parks – is encouraging the public to become part of its team effort of Mission Pink.
"The more attention we bring to breast cancer, maybe people will take it more serious," said Knight.
"There are so many people in our community who have been affected by the cancer," added Parks.
It's those people the two keep fighting for.
"A big part why my family is really behind this is a special neighbor of ours," said Knight.
Knight's neighbor, Larry Hardin, has Mantle cell lymphoma (MCL).
"He is the best neighbor ever," said Knight.
According to the American Cancer Society, breast cancer is the second leading cause of cancer death in women. Those rates have been going down due to early detection and better treatment. Currently, there are more than 2.8 million breast cancer survivors in the United States.
About one in every eight women will develop invasive breast cancer over the course of her lifetime.
The Pink Chics, formed when Knight and Parks were co-workers at Quebecor World, are committed in encouraging both women and men to have regular exams.
"This is something we are really pushing through the shirts," said Knight.
During the first two years, the two only sold shirts to company employees in effort to raise money to battle the disease.
Quebecor World's closure cut the team drastically.
"We started as a company team and now it's basically a family effort," said Knight.
Knight and Parks have the rare distinction of being two-time winners of the Rookie of the Year award given by Relay of Life.
Their devotion to the cause is evident by the time amount of time spent through the years at the annual relay event at Crossroads Regional Park.
"Our kids and grandchildren have spent their birthday parties out there because that's where we were at," said Knight.
Through their business, Serendipity Shirt Shack, the two Pink Chics are churning out shirts for this month's Breast Cancer Awareness. This year's shirt features numerous encouragements dealing with breast cancer in the form of a pink ribbon on the back. Mission Pink is listed on the left side on the front of the shirt.
"There are so many different things out there today promoting awareness," sad Parks.
"We wanted something cool and hip,"added Knight with a laugh.
Shirts come in the colors of charcoal gray, heather purple and navy. Sizes available are small to extra large. Long sleeve versions are also available in gray and navy. Cost is $12 for short sleeve and $15 for long sleeve.
"Our goal is to really hit it hard with all the proceeds going to relay," said Knight.
For more information about the T-shirts call Knight 662-808-3504 or Parks 662-415-1855.