The amusement rides and attractions company, from Marion, Ark., has expanded its carnival for the festival from nine to 26 rides. Happee Days also has a new location for the three-day event. Instead of being set up around court square, the carnival will be located on Fillmore Street near Cass behind the Alliance.
"They have brought everything they have and I am excited about that," said Main Street Director Taylor Coombs.
So is carnival owner Pam Casper.
"We have a lot more space than downtown," said Casper. "Things look more like a carnival now."
Tonight's fun at the carnival begins at 6 p.m. Armbands are $20. Gates also open at 6 p.m. on Friday and Saturday.
According to Casper, the carnival will have nine kiddie rides along with several state fair rides.
"We have a huge kiddie land," added the carnival owner.
Entertainment for the Thursday-Saturday annual festival is set to start at 6:30 p.m. tonight with Jeff Jensen taking the stage at the Depot. Bonfire Orchestra follows Jensen for an 8:30-10:30 performance.
Tickets are $6 for the first two nights of entertainment.
On Friday, Holy Ghost Electric Show starts things at 6:30 p.m. Creativity follows from 7:45-9:30. Prowler will wrap things up from 9:45-11:45.
Saturday's final night sees local artist Ben Mathis open at 6:30. Sweet Tea Jubilee takes the stage at 7:30 while Chris Janson headlines the night at 9:45.
Tickets are $8 on the final night of entertainment.
Coombs said some spots still remain for JoJo's Backyard Cookers competition. There is no entry fee for the local competition. Participants can enter both chicken thighs and ribs. Separate scores will be given in each. The combined score determines the overall contest winner.
The overall winner receives a $200 prize while each category winner is awarded a $100 prize and a trophy.
Those entering the backyard division can begin setting up at 7 a.m. Saturday morning, according to Coombs.
Competitors who enter the Hog Wild contest will not be allowed to compete in the backyard division.
Festival T-shirts will be available during the three days of fun. Adult shirts are available in white and khaki for $15. Youth sizes come in the same colors for $10. Some long sleeve shirts will also be on hand for $20.
Individuals can keep up with the festival fun on twitter at #gonehogwild13.