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Tourism changes website managers
by Steve Beavers
Jul 30, 2013 | 93 views | 0 0 comments | 9 9 recommendations | email to a friend | print
The Corinth Area Convention and Visitors Bureau Board is making changes to its website.

Members of the board voted to change its site manager during its regular meeting on Tuesday. Nickels Media was unanimously selected to take over as overseer of the website.

"We need to see where we can best utilize the money and reach the most people," said tourism director Christy Burns. "The website is the first place we need to look at."

In the past, Nickels has done the advertising for the office while Zack Steen was in charge of the management of the site. The board's goal was to combine the two into one.

A motion to keep Steen for IT purposes on an hourly basis was also approved.

Both website proposals stressed the need to make the site more user-friendly.

"The site was designed eight years and it was never meant to last that long," said Mia Nickels with Nickels Media. "Our goal is to find what is working and what isn't."

In the Nickels' plan, an analysis of all existing data will be done along with preparing print ad and digital media schedules, and serving as agency to make buys on behalf of the CACVB. All print advertising, digital billboards and website banners also fall under the plan. Nickels also plans to prepare press releases for major events as well as redesign the site for a more modern look.

"We have been thinking like a small town when we should have been thinking like a big town," said board member Laura Albright.

Nickels also expressed to the board reports will be generated on the site and social media statistics.

"At some point we have to see if what we are doing is bringing people to Corinth," said board member Billy Taylor.

The new website manager will be paid on a monthly basis and not an hourly fee. Nickels' fee is slated to cost $850 a month.

"I think it's best to go with one person and Nickels Media covers so much," said board chairman Russell Smith.

Mia Nickels, who has 25 years of experience in advertising, marketing and media relations, has been in charge of national and international marketing campaigns before moving with her family to Corinth eight years ago.

In other board business, members approved its budget to be presented to both city and county officials next month.

The budget will be presented to the Corinth Mayor and Board of Aldermen on Aug. 6 and later next month to the Alcorn County Board of Supervisors.

"I think it's a workable budget," said director Christy Burns. "Everyone is now going in the same direction and I am excited about next year."

Board members echoed the thoughts of the director.

"I don't think there will be any problem getting the budget approved," said Smith.

"We aren't blowing any money and we want to grow," added board member Billy Taylor. "Things are going to get better this year."

The next meeting of the board is set for 8 a.m. Aug. 20 at the Civil War Interpretive Center.
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