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Tourism directors' board welcomes brand manager

Staff Photo by L.A. Story

Emily Steen (left) speaks with Corinth Area Convention and Visitors Bureau Christy Burns after Tuesday's board meeting. Steen has officially begun work as the CACVB brand manager.

By L.A. Story lastory@dailycorinthian.com

The Corinth Area Convention and Visitors Bureau Board of Directors officially welcomed new brand manager Emily Steen Tuesday morning.

Although Steen had been on the job for about a week at the CACVB office, the board gave her an official greeting during their regular board meeting.

Steen expressed her enthusiasm for the new job and what she can do to help promote Corinth.

"I'm really excited. Corinth has so much to offer people," said Steen.

CACVB Executive Director Christy Burns said Steen has already begun projects such as going through and organizing a very large cache of pictures and videos as well as beginning the process of moving the Tourism website to its own server.

The board had approved the establishment of the brand manager position in January after the need for such a person was established in the strategic plan developed by Berkeley Young of Young Strategies to help better market and promote the area.

"We interviewed three really good candidates. We had a good pool to choose from," said Burns. "Emily came with a little bit more experience. She has a masters in marketing and she's settled in Corinth. She's had some experience with online and social media type stuff and that's a big part of the job, as well as website development. We're excited that she's here and has joined the team."

In other board news:

Burns explained the importance of the new "selfie station" being painted on the wall at Pizza Grocery. She said the selfie station helps with the Tourism digital imprint, especially when that hashtag is trending. She said that the more people share it on social media. the more Corinth is talked about and it helps their mission, from a Tourism perspective. The CACVB Executive Director advised the board that Mississippi Hills will be sending a videographer and Photographer to get new photos and videos for use in marketing. In a digital marketing update, Burns reported that the first month of their digital marketing plan had gone well.

Corinth CACVB had banner ads hitting Nashville, Memphis, Huntsville, Birmingham and Louisville, Ky.

She said their "click-through" rate was 30 percent, which is a little above the national average and the "click-through" rate in Nashville was 60 percent, which she said indicated that their digital campaign was going well.Ashley Berry, with the National Park Service, told the board to "mark their calendars" for Thursday, Sept. 6, when they would host a Mississippi Singer/Songwriter in the Round event.

The event is a partnership with Tourism and the NPS and she said more information would be available as the singers/songwriters are confirmed.The next meeting date is set for May 15.